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Create Your First Gamified Pass

This guide walks you through the full process of creating a gamified mobile pass using Bandwango’s Experience Builder.

J.G. Schirf avatar
Written by J.G. Schirf
Updated over 2 months ago

πŸ›  Step 1: Create a New Pass

  1. From the left-hand navigation, select Passes.
    ​

  2. Click β€œ+ New Pass”.


🎯 Step 2: Choose the Pass Type & Set Some Default Functions

You’ll now be on the creation screen.

  1. Select your Pass Type β†’ Choose Gamified Pass.

    β€‹βš οΈ Note: Changing the Pass Type later may remove inventory, choose carefully!
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  2. Choose a default Check-In method.
    Check-ins are how passholders earn points. Make sure the method aligns with the level of engagement you want at each location.

    • Device GPS β†’ User must be within a set distance of the location.
      Good for: ease of use, flexibility, no merchant involvement.

    • QR Code β†’ User scans a QR code on-site.
      Good for: verifying presence, engaging businesses, requiring collateral.

    • Venue PIN Number β†’ User enters a unique 4-digit PIN from the location.
      Good for: requiring merchant interaction, areas with poor cell service.

    • Device GPS or PIN β†’ User uses GPS by default but can enter a PIN if GPS fails.
      Good for: flexibility and locations with poor reception.
      ​

  3. Optionally, set a default repeat usage amount.

    This controls whether guests can check in multiple times at the same location and how often.
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  4. Enter an anticipated launch date.
    This isn’t permanent, it just helps track your progress.
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  5. Give your pass a fun pass name!


πŸ–Ό Step 3: Add Basic Details (Header Image & Description)

  1. Pass Description (2000 character limit)

    Appears on the main page of the pass. Use this to explain what the pass is, how it works, and what users can win.
    ​

  2. Mobile Pass Header (1280x640 px)

    The main image users see during signup and at the top of their pass.

  3. Optional: Add audio or video content
    Click Show Advanced to embed audio and/or video on the main dashboard.
    β€‹πŸ“Έ Learn more here


πŸ“ Step 4: Add Locations (Places)

  1. Under Places To Go, click + MY NETWORK or use the search bar to find and add locations.

  2. Edit details, descriptions, or images for each location as needed.


πŸ’Έ Step 5: Add Discounts & Vouchers (Optional)

If your gamified pass will include offers, discounts, or vouchers:

  • Add or create coupons and discounts tied to your Places.

  • Click "+New" to create new discounts.

  • Click "+Existing" to add any already-created things to your pass.


πŸ† Step 6: Gamification Setup Part 1 (Create & Add Prizes)

  1. Navigate to the Gamification section.

  2. Create any new prizes or edit existing ones. (Follow our guide here to create prizes.)
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  3. Click the green + icon to add prizes to the Added Prizes section.
    ​


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  4. Add a Redemption Cost β†’ The number of points required for this prize.​

  5. Add a Redemption Limit β†’ The maximum number of times someone can claim this prize (e.g., once, unlimited, or a set amount).
    ​

Note: If left blank, redemption is unlimited.


🧩 Step 7: Gamification Setup Part 2 (Setup Point Rules)

  1. Default Point Values

    • Signup Bonus β†’ Award points just for signing up.

    • Check-In Points β†’ Default number of points awarded per check-in (applies to future locations).

    • Referral Points β†’ Points for successful referrals via social sharing.
      ​

  2. Point Expiration Rules

    • Upon Pass Expiration (default) β†’ Points expire when the pass expires.

    • Days After End β†’ Set a number of days after expiration.

    • Specific Date β†’ Choose a fixed expiration date.
      ​

  3. Custom Point Values
    Optionally, assign custom point values to specific check-ins, vouchers, redemptions, or activities. Leave blank to use defaults.

⚠️ Make sure your guests can earn enough points to earn prizes!


Step 8: Setup Categories & Filters (Optional)

If you want to add any custom filters for the locations on your pass you can customize these settings in Categories.
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Otherwise, feel free to add any of the default categories for easier navigation.


❓Step 9: Add Additional Context in FAQs (Optional)

If you have any pass-specific information you want guests to easily know you can add these in the FAQs section.

Otherwise, we've added a list of our most common questions and answers from our years of experience


πŸ—“ Step 10: Setup the Dates for signup and expiration

Go to the Dates section in the pass builder:

  1. Optionally add availability dates.

    1. These dates control when someone can sign up for your pass
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  2. Add the dates when someone can use the pass

    1. Start Date (Sign-Up): Determines when the pass becomes active for users. Usually set to Upon Purchase for free gamified passes.

    2. End Date (Use of Pass): When the pass expires.

πŸ—“οΈ Recommended Dates for a Gamified Pass:
These dates are recommended for an ongoing gamified pass. Users will have one full calendar year to use their pass from the date they sign up.
​
​Start Date: Upon Purchase
​

End Date Settings:

  • End Date: Duration

  • Duration Type: Days

  • Duration Amount: 365


πŸ“ Step 11: Finalize any Pre Purchase Information

Navigate to the Checkout section.

  1. Learn More Description
    Appears at checkout when users click β€œLearn More.”
    ​

  2. Pass Highlights
    Displayed as bullet points on the signup card.


πŸš€ Step 12: Launch Your Pass

You’ve created your Gamified Pass! Now make it available for distribution.

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