Messaging Overview
The Bandwango Experience Builder now includes the ability for you to send and schedule messages directly to your customers. This feature supports targeted communication by requiring messages to be sent to an existing customer segment, helping you deliver timely and relevant updates, promotions, or reminders with ease.
📚 Before Sending Your First Message...
To send messages in Experience Builder, you must use an existing customer segment. Messages can be sent to users who are included in the segment or specifically excluded from it.
Click Here to Learn about Customer Segments.
⚠️ NOTICE ABOUT MESSAGING
Text and emails will only send to passholders that have opted-in to receive promotional material.
In-pass messages will send to all users.
Emojis are not compatible with messaging at this time.
Message Type | Opt-In Required? | Example |
Required |  | |
Pass Feed | Not Required |  |
Text Message | Required |  |
How to Create & Schedule Messages:
Click Messaging on the lefthand navigation menu.
Click + New Message.
Enter a Name for the message.
Select the Send Method.
Compose Your Message
If available, enter a Subject
If available, enter optional Header Text
Compose your Message.
If available, add an optional image.
Select the Customer Segment(s) to send this message to.
Click, +Add a Segment
Select a Segment.
You can send to multiple segments, or just one.Select if the message will send to users that are included or excluded from the selected segment(s).
Optionally, send yourself a Test Message
Choose Send a Test from the dropdown at the top of the page.
Email: enter your email address
Text: enter your phone number
Pass Feed: enter your email address,
NOTE: you must sign up for the pass to see the in-feed test message.
Schedule your Message
Choose Schedule from the dropdown.
Choose the Send Frequency.
One Time
Multiple Times
Choose a Send Date.
Choose Send Time.
If sending multiple messages...
Select a Number of Resends
Select Resend Frequency
Choose if users receive this message once per user or multiple times.
Understanding Message Variables
Use message variables help personalize and enhance your communications in Experience Builder.
You can use tags like
{{customerFirstName}}or{{customerName}}to greet recipients by name, making messages feel more direct and engaging.Include the customer’s mobile pass link with
{{dashboardUrl}}for easy access.To respect customer preferences, add
{{unsubscribeLink}}so users can opt out if they choose.
These variables can make your messages more relevant, actionable, and customer-friendly.
Variable | Use Cases | Allowed Send Methods |
| Display the customer's full name | Email, Text, In-Feed |
| Display the customer's first name | Email, Text, In-Feed |
| Show a link to the customer's mobile pass | Email, Text |
| Create and display a promo code for promotion ID "x" | Email, Text, In-Feed |
| Display a link where customer's can unsubscribe from marketing messages. | Email, Text |