You will manage your pass' duration and active dates in the Redemptions page in the pass builder. These settings will control when passholders can redeem the Things to Do in the pass.
The first time you click into Redemptions, you will see many available options, and the options/boxes will change based on what you select in the 'Start Date' and 'End Date' boxes.
Start Dates
The first row will dictate when redemptions on the pass start. You have three options in the 'Start Date' box:
Upon Purchase: Passholders can begin using the pass as soon as they sign up. All Things to Do will be available and functioning. If you choose this option, the next two boxes in the top row will disappear.
Upon First Use: Passholders will have a specific window to use the pass, and the clock will start when they make their first redemption. If you choose this option, you will need to decide how many days after signup someone must start using their pass, or select a date. If they do not make a redemption by that selected date, their individual pass will expire.
This option is not recommended for use on free passes. This is typically used on paid passes so that people can plan ahead and purchase their passes before they are in destination.
Specific Date: Things to Do will be visible at all times but not usable until the date you select. If you choose this option, the next two boxes will change to ask you when the check-ins and coupons should start being redeemable.
This option is a great choice if you want to start promoting your pass ahead of time. For example: Your Restaurant Week runs 8/1-8/8, but you want people to be able to sign up starting on 7/15 so that they can see which restaurants are participating and you can create excitement around the start of the Restaurant Week event.
End Dates
The second row will dictate when redemptions on the pass end. You have two options in the 'End Date' box:
Duration: If you choose a duration, passes will expire for each individual passholder based on when they signed up for their pass and based on what duration you choose. The pass will never expire completely across the board.
Specific Date: The pass will expire across the board for all passholders on the date selected.
Best Practices
Free Savings Passes:
Start Date: Upon Purchase
End Date: Duration, 365 days
Free Gamified Passes:
Start Date: Upon Purchase
End Date: 1-2 years from launch. For example: Pass launches on 7/15/25 and expires on 7/15/26. This gives you the opportunity to have an end date on fulfilling specific prizes and gives you a chance to update and re-launch the pass, which is a fantastic opportunity to re-engage your audience.
Be sure to chat with your success rep about pass refreshes!