Cross-promotion helps expand your reach by leveraging partners, participating businesses, and physical locations to promote your pass. These strategies are especially effective for Bandwango passes because they tap into existing audiences who are already engaged with your destination or local businesses.
This article outlines digital and print cross-promotion best practices to increase awareness and signups.
Quick Start: Cross-Promotion Essentials
If you want quick wins with minimal effort, start here:
Ask one partner or participating business to link to your pass
Share ready-to-use graphics or a QR code with partners
Place one QR code sign at a participating location
Encourage businesses to post about the pass on Google Business Profiles
These simple actions can quickly expand visibility beyond your owned channels.
Digital Cross-Promotion
Digital cross-promotion leverages partner websites and online channels to drive traffic to your pass.
Partner Websites & Channels
Work with local organizations, associations, and participating businesses to:
Add a link to the pass on their website
Share the pass on their social media channels
Include the pass in blogs or email newsletters
Providing clear instructions and assets makes it easier for partners to participate.
Partner Kits
Create and distribute partner kits that include:
Downloadable social graphics
Pre-written captions or copy
Trackable QR codes or links
Buttons or embed codes for websites
Partner kits reduce friction and help ensure consistent messaging.
Google Business Profile Posts
Encourage participating businesses to post about the pass on their Google Business Profiles.
These posts help:
Increase local discoverability
Reach users actively searching for nearby experiences
Reinforce credibility through trusted local listings
Print & In-Person Cross-Promotion
Print and on-site promotion help capture attention when users are already exploring your destination.
Signage & QR Codes
Create signage with clear CTAs and trackable QR codes
Place signage near points of sale, entrances, or high-traffic areas
Use UTMs in QR code links to track performance
Public Locations & Events
Consider placing print materials in:
Visitor centers
Libraries or community spaces
Hotels or attractions
Local events and festivals
These locations help you reach both locals and visitors at key moments.
Tracking Cross-Promotion Performance
To understand what’s working:
Use unique UTM links or QR codes for partners or locations
Monitor traffic sources in Google Analytics
Identify high-performing partners to prioritize future efforts
Tracking helps you focus on the partnerships that deliver the strongest results.
Next Steps
Once cross-promotion is in place, focus on keeping passholders engaged after signup.
👉 Next article: Re-Engaging Passholders With Bandwango Messaging & Reporting
If you need help creating partner kits, QR codes, or tracking links, the Bandwango team is happy to assist.