Getting users to sign up for your pass is only the first step. Ongoing engagement is key to ensuring passholders actively use their pass, redeem offers, and see value over time. Bandwango provides built-in messaging and reporting tools designed specifically to help you re-engage users and measure success.
This article outlines best practices for using Bandwango messaging and reporting to keep passholders engaged and informed.
Quick Start: Re-Engagement Essentials
If you want to drive engagement quickly, start here:
Send one reminder or spotlight message to passholders
Highlight a popular location, deal, or limited-time experience
Identify users who haven’t started or completed their pass
Review basic reporting to see what’s performing best
These actions can help increase usage without requiring new marketing spend.
Bandwango Messaging Options
Bandwango’s backend allows you to communicate directly with passholders through multiple channels.
Pass-Specific Messaging
When a user signs up for a pass, they can opt in to receive messages related specifically to that pass. These users can be messaged directly through the Bandwango system.
Messaging options include:
Email messages
In-feed messages
Text messages (available for an additional fee)
These messages are ideal for reminders, featured experiences, or timely updates.
External Marketing Opt-Ins
Passholders may also opt in to receive future communications directly from your organization.
This allows you to:
Build remarketing or follow-up campaigns
Send targeted messaging based on interests
Promote future passes or related offerings
You can manage this messaging internally or work with the Bandwango team for support.
Best Practices for Re-Engagement Messaging
Effective re-engagement messaging is timely, relevant, and helpful.
Best practices:
Send reminders to users who haven’t started using their pass
Spotlight top-performing or popular locations
Align messaging with seasons, holidays, or local events
Keep messages concise with a clear call to action
The goal is to guide users back into the experience—not overwhelm them.
Using Reporting to Drive Engagement
Bandwango reporting provides insight into how users interact with your pass and where opportunities exist to improve engagement.
What You Can Track
Reporting allows you to:
View pass signups and overall usage
Identify top-performing locations or offers
See where users are coming from geographically
Track coupon redemptions
Monitor engagement trends over time
How to Use Reporting Data
Use reporting insights to:
Feature high-performing locations in marketing
Re-engage users who haven’t started or completed their pass
Adjust messaging or promotions based on behavior
Demonstrate ROI and campaign impact to stakeholders
Data helps you focus efforts where they’ll have the most impact.
Getting Help With Messaging & Reporting
If you have questions about messaging options, opt-ins, or interpreting reports, the Bandwango success team is available to help. We can walk you through the backend, explain reporting insights, and help you build effective re-engagement campaigns.
Wrapping Up
Re-engagement is a critical part of long-term pass success. By combining thoughtful messaging with reporting insights, you can keep passholders active, informed, and excited to use their pass.
This concludes the marketing best practices article series. If you need guidance at any stage, the Bandwango team is here to support you.