Setting up your pass correctly is the most important step in your marketing strategy. Without a strong foundation, even the best promotional efforts will struggle to drive traffic or conversions. This article covers the essential setup best practices that ensure your Bandwango Pass is easy to find, easy to understand, and built to convert.
Quick Start: Setup Essentials
If you’re short on time, start here:
Create a dedicated landing page for your pass
Add the Product Card and How It Works modules provided by Bandwango
Include a clear call to action (CTA)
Ensure the page works seamlessly on mobile
Apply basic SEO best practices
These setup steps alone can significantly improve performance across all marketing channels.
Create a Dedicated Landing Page
A dedicated landing page is where your pass lives. All marketing efforts—social posts, emails, ads, partner links, and QR codes—should direct users to this single page.
Why this matters:
Creates a clear destination for users
Improves user experience and conversion rates
Makes performance easier to track in Google Analytics
Prevents confusion caused by competing pages or links
Avoid burying your pass on a general page or forcing users to search your website to find it.
Use Bandwango’s Built‑In Landing Page Modules
Bandwango provides two key modules designed to increase clarity and conversions. These elements are provided to you as embed codes and can be placed directly on your website.
Product Card
The Product Card gives users a high‑level overview of the pass and encourages action.
Best practices:
Clearly highlight the main benefits of the pass
Keep messaging concise and benefit‑focused
Ensure pricing or value propositions are easy to understand
How It Works Module
The How It Works module breaks down how to access and use the pass in a simple, step‑by‑step format.
Best practices:
Keep steps short and easy to scan
Reduce friction by answering common questions upfront
Help users understand exactly what happens after they sign up
Together, these modules reduce confusion and help users move confidently toward signup.
Landing Page Best Practices
A strong landing page combines clear messaging with engaging content.
Recommended best practices:
Use a strong, action‑oriented CTA (for example: “Sign up today to earn prizes” or “Save on your favorite attractions”)
Highlight pass benefits rather than features
Include engaging visuals such as:
High‑quality images
Prize details
Social media or user‑generated content
Keep content focused—avoid unnecessary distractions
Optimize for SEO & Discoverability
Search engine optimization (SEO) is one of the most impactful and budget‑friendly marketing tools available.
SEO best practices:
Use keywords related to your pass, destination, and experiences
Include the pass name and primary keywords in page titles and headers
Add internal links from other relevant pages on your website
Ensure fast load times and mobile responsiveness
The easier it is for users to find your pass through search engines, the stronger your marketing results will be.
Ensure Mobile & Desktop Performance
Many users will discover your pass on their phone. A poor mobile experience can quickly derail conversions.
Checklist:
Test the landing page on multiple devices
Ensure buttons and CTAs are easy to tap
Confirm images and modules load correctly
Avoid long blocks of text that are difficult to read on small screens
Next Steps
Once your landing page and SEO foundation are in place, you’re ready to begin promoting your pass and measuring results.
👉 Next article: Tracking Your Pass Performance With Google Analytics & UTMs
If you need help embedding modules or reviewing your landing page setup, reach out to the Bandwango team, we’re happy to assist!